CÜE “Gummy”
︎ This was a fun and tongue-in-cheek Cannabis product commercial we did at Ntropic for Cüe (powered by IQ) fast-acting cannabis shots.
With the help of Dave White, head of CG at Ntropic, and the fantastic in-house CG team, we were able to craft a whimsical, funny, and relatable story about a washed-up edible gummy-bear, reminiscing about the good old times when he was enough of a ‘product’, but now the fast acting shots by Cüe have replaced him.
Client: Cüe
Agency: Cutwater
CD: Andreas Berner
Head of CG: Dave White
Colorist: Ayumi Ashley
Production: Ntropic
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