HYUNDAI "SANTA FÉ"
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In this last episode of seven Hyundai spots we were emphasizing on the 'Dynamic Dissections' of Hyundai's flagship SUV model - the "Santa Fe". Energetic particle break ups and re-assemblies drive this idea. Set in a dark and moody studio environment the Santa Fe is being constructed in spectacular fashion; a different feature of the car is subtly highlighted upon every vignette of assembly.
Client: HYUNDAI
Agency: INNOCEAN
Director: Andreas Berner
Produced at: Psyop/Massmarket
Score: Antfood
Design: Sean Martin, Colin Hess
Comp: Adam Flynn, Brendan Fitzgerald
CG: Frederico Phillips, Entae Kim, Ieva Sauciunaite
FX: Miguel Salek
Storyboards: David Zung
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