We were commissioned to create a dynamic animation that combined the sweepstake offers of the Maryland Lottery with the powerful and adrenaline induced energy of the Baltimore Ravens brand.
I loved the idea of setting the world inside a medieval jousting ground, where the Ravens Cash Fantasy tickets became the banners of opposing kingdoms.
The individual letters and supers representing the offers continued breaking through like big, giant boulders as a whole and slamming into the surface of the field.
Client: Maryland Lottery
Director: Andreas Berner
Produced at: Massmarket
The agency brief called for the production of a TV ad as well as a Jumbotron version that will be running at the Baltimore ravens football stadium.
︎ back ︎next