SAMSUNG "BLU RAY”
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The directorial debut of newly signed Creative Directors Andreas Berner & Jens Mebes at Massmarket.
Client: SAMSUNG
Agency: DIGITAS
Co-Director: Jens Mebes
Produced at: Massmarket
![](https://freight.cargo.site/t/original/i/4d081a127c121b8277c254a8b9c9f0b011eab1971f099ebb54be37074d73eff0/Samsung_Bluray1_o.jpg)
The advertisement highlights the sophisticated technology and theatre quality entertainment of the new Blu-Ray player against a backdrop of intricately designed pieces. The spot was completely constructed in CG and we fully generated the wall-to-wall visual effects that tell the story of this new technology.
![](https://freight.cargo.site/t/original/i/cfa8d7ca27124b6206addc7968e9141fe31173fe5f7db515e45ea7942d63663d/sh0010_StyleFr_1_o.jpg)
![](https://freight.cargo.site/t/original/i/88cafa53ca6a27b37d0007a12bc974cfe246415c6351a88947923db881bbdc8e/sh0010_StyleFr_2_o.jpg)
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