SAMSUNG "BLU RAY”
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The directorial debut of newly signed Creative Directors Andreas Berner & Jens Mebes at Massmarket.
Client: SAMSUNG
Agency: DIGITAS
Co-Director: Jens Mebes
Produced at: Massmarket
The advertisement highlights the sophisticated technology and theatre quality entertainment of the new Blu-Ray player against a backdrop of intricately designed pieces. The spot was completely constructed in CG and we fully generated the wall-to-wall visual effects that tell the story of this new technology.
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