ESTÉE LAUDER "CHINESE NEW YEAR”
︎ While at the Mill+ I teamed up with Oliver Davis to create a celebratory video for the "Chinese New Year", which is emphasizing a magnificent combination of live action make up footage and 2D/CG effects.
Rich macro images and precision camera moves captured slow motion makeup elements. Brush swipes and hued explosions were created as practical effects in camera as well as CGI. Metallic powders were used for the paintbrush cityscape, to create a twinkling effect.
2D lead artist Anne Trotman led the team to animate and place each cosmetic gesture, giving the spot the elegant look. Mill colorist, Aline Sinquin worked with the directors to push the vivid shades, making them more glittery and more dramatic.
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